3 Tips For Small Business Success in 2020

Chase Fairchild • January 10, 2020

How to Succeed in Business This Year

It has never been easier to start a business than it is right now. With literally thousands of free resources, software, and a low barrier of entry to grow your online following, you can build a successful company in a short amount of time.



Running a small business is often an incredible and rewarding experience. It also has the potential to be a nightmare that drains you of time, energy, and resources. According to Fundera, 50% of small businesses make it at least five years, while only 33% celebrate 10+ years of business. Sure, the market is competitive, and you've got a challenging road ahead. Still, if you have a game plan and the right team, you can create a business that leaves a lasting legacy.


As a small business owner, I know what it's like to feel overwhelmed and overworked. You initially set out to break free from your day job, and what you thought would be unlimited freedom turns out to be sleepless nights and long hours in the office.


But it doesn't have to be this way. With our work in Bolt Marketing, we've seen countless business owners pull themselves up to where they can stop working in the business and start working on the business. It's not an instant fix, but it's the first step on a journey to peace of mind and a bright future for your business.


We've created a process that helps us and our clients break through any obstacle in their business. The process is simple:


  • Clarify: Clarify your message, your vision, and each team member's role
  • Create: Create the assets needed to move towards this vision (a new product, service, brand identity, website, product, sales funnel, etc.)
  • Conquer: Implement your new plan and assets while tracking your progress and making need changes. Get your plan, product, service out to the world through digital and traditional advertising channels, and ongoing marketing help.


So what's next? It's time to make a change and start running your business instead of letting it run you! It's time you got some peace of mind and felt confident in your business.


For more tools and tips for growing and marketing your small business, follow us over at @buildwithbolt on Instagram or LinkedIn.

October 31, 2025
In just a few steps, Instagram business advertising can expand your brand's reach, deepen engagement, and drive conversions by leveraging targeted ad campaigns and creative formats tailored to your audience. With the right strategy, brands can use Instagram ads to reinforce identity, attract ideal customers, and amplify social media marketing outcomes more efficiently than relying solely on organic growth. Have you ever wondered why your content rarely reaches even a portion of your followers? That's because algorithm limits restrict organic visibility. Today we're taking a closer look into how Instagram business advertising complements your Instagram growth strategies and how to run ads on Instagram that resonate.
October 3, 2025
Hiring a professional web development company is one of the smartest decisions you can make for your business. A strong website is no longer optional. It is the foundation of your marketing and a tool that works for you around the clock.
August 28, 2025
A post by LLCBuddy reveals that 87 percent of customers begin their searches for products online.
July 16, 2025
According to the World Economic Forum, 68% of customers in the United States prefer buying from businesses whose brands align with their values. This portrays the importance of having a brand vision. As a small to medium-sized business owner in Kentucky, you've heard a lot about creating a strong brand vision and why it's important. To attract high-quality customers, you need to come up with a valuable product and excel beyond your competitors. With a well-defined vision, your business strategy will match the needs of your customers. Below is a detailed guide on how to create a strong brand vision that resonates.
July 1, 2025
Is your business struggling to attract customers? Or maybe you're just not reaching your target demographics. If you want to attract more attention to your brand and boost your company's profits, you might need a brand refresh.
May 23, 2025
You've tried every tactic in your arsenal, but your branding keeps falling flat. Customers aren't reaching out, your sales are lower than you expected, and you can't seem to build your client base. What do you do next?Chances are that you need to revamp your business's messaging strategy . But what exactly does that entail?Read on to learn more about the brand messaging tips that will elevate your business.
May 5, 2025
There are more than 33 million small businesses in the United States, according to The Office of Advocacy. That means no matter your industry or niche, competition is fierce. To stand out, you need more than a good idea -- you need a brand that people remember. Here at Bolt Marketing, we've helped businesses across the country build brands that do just that. We know how important first impressions are, especially when you're just getting started. In this handy guide, we're sharing start-up branding tips and business branding solutions that can help you create a strong, professional presence from day one. These tips are simple, practical, and built on what we've seen work for small businesses like yours.
January 21, 2025
You've just launched a brilliant marketing campaign - slick ads, targeted emails, a social media blitz. The excitement is palpable as the clicks, likes, and shares roll in. But weeks later, as you look at your sales numbers, something's off. Your revenue isn't reflecting the buzz you created. What went wrong? Was your message off-target? Did you miss your audience's prime buying window? Or maybe, just maybe, your efforts worked - only for the wrong demographic. That's where metrics can make all the difference. Let's go through what to know about business marketing metrics.
December 16, 2024
Are you struggling to make your local business stand out in a crowded market? With the rapid pace of today's digital world, traditional advertising methods just aren't enough to keep up. The competition is fierce, and reaching the right customers has never been more challenging.
By Chase Fairchild November 22, 2024
It's time to rethink your approach. Many service businesses excel in their areas of expertise—whether managing marketing strategy, handling financials, or providing specialized consulting. But when it comes to closing deals, there's a disconnect. Why? Clients don't buy your process. They buy results and value you bring them. Many businesses make the mistake of focusing too much on their expertise, making it harder for clients to say "yes." What if, instead, we shifted our mindset to focus on solving client problems creatively, anticipating needs before they even arise? That's where the magic happens. Enter productization. Productization transforms complex services into easy-to-buy packages, just like physical products. At Bolt Marketing, we've seen firsthand how this approach can streamline the sales process, turning expertise into structured offerings that are easy for clients to understand and purchase. This practice has added thousands in monthly revenue for our clients. Benefits of Productization: • Simplifies the sales process • Improves close rates • Helps leads qualify themselves • Enables upselling and down selling • Leaves room for custom quotes • Frees up time and bandwidth to focus on results Package Structure Wireframe Example: • Small: Basic access to expertise on a monthly or quarterly basis • Medium: Expertise + core services • Large: Premium access with expanded services • Custom: Tailored for larger clients with specific needs • A la carte: Add-ons that enhance core offerings Once your services are packaged, the next step is to fine-tune them to match specific client pain points. This could mean developing packages for a specific industry or experimenting with new offerings. The goal is for your client to say, "Wow! This feels like it was made just for me." While productizing services takes time, the payoff is worth it. You'll expedite your sales process, gain deeper clarity on client needs, and make it easier to train your team. Your offerings will always evolve, but by demystifying your service delivery, you'll create a clear path for clients to solve their problems—and for you to close more deals.
More Posts