Deconstruct Your Bad Instagram Habits

Chase Fairchild • December 11, 2020

Deconstruct Your Bad Instagram Habits

Instagram has become one of the most popular social media platforms for businesses to connect with their target audience and grow their brand. However, many businesses struggle to gain traction on the platform due to inconsistencies in their content strategy. To increase your Instagram account growth, consider implementing the following seven tips:


1. Create Content "Buckets"

Start by categorizing the content you want to post. This way, you can have a variety of different posts that align with your brand voice and messaging. For example, you can create content buckets such as products, lifestyle, tips & tricks, and what we're reading. This helps in crafting a specific voice and makes it easier to schedule content in advance


2. Post regularly

Consistency is key. Whether you decide to post daily or once a week, choose a routine time slot when your target audience is most active on the platform. Also, posting more often will help you grow your following faster.


3. Use Link Management

Link management services such as Linktree and similar services provide users with quick access to multiple paths of information about your business and products. This makes it easy for users to navigate to the information they need.


4. Use It All

Use all of Instagram's features such as Reels, IGTV, and Stories to engage your audience. Experiment with different content formats to keep your followers interested. Ensure that your content is brand-focused and has meaning and purpose.


5. Post Vertical Photos

Vertical photos take up more real estate on the feed and get more engagement. Opt for vertical photos when posting on Instagram to maximize your engagement.


6. Use Stories to Tell Stories

Your audience wants to see the story behind your business. Use Instagram Stories to show people behind the scenes of your industry or how you make a difference in your community. Create highlights on your profile with story content that should stick around for more than twenty-four hours.


7. Be Cool

Your Instagram account should be a collection of cool things that give value to your target market. Express how your products and services add value to their lives. People become more interested in your products and services when they see the value they can add to their lives.


By implementing these seven tips, you can deconstruct your Instagram strategy and rebuild a consistent and effective content plan that will help grow your Instagram account. Remember to always keep your target audience in mind and create content that adds value to their lives.


Remember, treat your social media like a cocktail party and not a sales meeting. A little effort each day will grow your following and brand awareness, ultimately leading to more sales making your business more successful.


Stay tuned to Bolt Marketing on Instagram, LinkedIn, and Facebook for more tips and tricks.

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