Improved Brand Awareness

One of the most important benefits to consider is how much you can improve your brand awareness with display ads. In contrast to paid search ads, display ads allow you to reach your audience without requiring them to use specific search terms.

This scenario generates initial interest in your brand and entices them to learn more about your company. Consider the last time you purchased something after interacting with a brand for the first time.

Chances are you engaged with the brand multiple times before you bought anything from them. This is consistent among most customers across every industry, and your display ads will be a great first point of contact.

Refined Audience Targeting

Display ads allow you to segment your audience based on key details. These can include:

• Age
• Gender
• Annual income
• Level of education
• Hobbies/interests
• Geographic location

The more you research your audience, the easier it will be to understand how they think. From here, you can create compelling ads that have no trouble getting potential customers to take the desired action.

There's also something to be said about personalized ads, as well. People tend to respond more positively to ads that are specifically geared toward them which is why digital ads work so well.

Customer Retargeting

All hope isn't lost if someone visits your site and leaves without making a purchase. Retargeting allows you to specifically show ads to customers who've already interacted with your brand. Having this capability allows you to substantially improve your sales numbers and make the most of your business marketing strategies.

Less Expensive

Display ads are renowned for being fairly affordable compared to other forms of digital advertising. You can choose from two different payment options when running your ad campaigns:

• Cost per impression (CPM)
• Cost per click (CPC)

In many cases, you can pay less than $1 per click. Paid search ads often cost multiple dollars per click, causing this expense to quickly add up. With the money you save by using display ads, you can invest in other areas of your business to increase your performance even further.

Flexibility

It's important not to overlook the flexibility you have over your display ads' size. These ads utilize a responsive design that allows them to properly display across all types of devices. For example, your ads will appear correctly on desktops, tablets, and smartphones.

However, the ad type will also change depending on the platform your users see them on. For example, people accessing websites might see banner ads, while those using mobile apps could see text ads instead. This comes with boundless potential and allows you to maximize your brand awareness.

Comprehensive Analytics

You can use your display ad analytics to identify areas of your website and marketing that need improvement. This info will also help you emphasize strategies that already work.

Your analytics will provide key information like traffic sources, clicks, and conversions. When running display ads through Google, you can rank your ads based on performance. This is ideal for companies that frequently run large campaigns.

Optimized Inputs

To achieve the ideal outcomes, you'll need to optimize your inputs. This involves choosing the right headlines, images, logos, and descriptions for your ads.

Google uses automated testing that leverages artificial intelligence to come up with the ideal asset combination. For instance, you could provide the platform with multiple logos, images, and headlines.

It will create combinations for you and rank them based on estimated effectiveness. From here, you can run your campaign and reap the benefits of display ads.

Finding an Agency

You can't expect to meet your goals without working with the right agency. Having the right marketing partner can bring your advertising ideas to life and help you avoid issues you may have otherwise had to deal with. When looking for someone to work with, explore their reputation and expertise.

What is their pricing structure like? Do they have reasonable rates? The ideal agency should have no trouble offering a detailed breakdown of what you'll pay, as well.

It can be frustrating to deal with advertising obstacles on your own and they can be impossible to overcome without professional help. With enough vigilance during your search, you shouldn't have problems finding the ideal agency for your business needs.

Don't Overlook the Benefits of Display Advertising

By understanding the benefits of display advertising, you'll be able to leverage them to the fullest extent. The information in this guide will help ensure you hit the ground running. Just be sure to find the right agency to work with.

Bolt Marketing prides itself on offering premier marketing services at an affordable rate. We also strive to deliver fast results without sacrificing quality. You can learn more about the many benefits we provide when you get in touch with us today.