5 Tips to Build Your Brand's Visual Identity

Chase Fairchild • December 21, 2021

5 Tips to Build Your Brand's Visual Identity

Branding. 


It's an integral part of any new business's success. But it can be challenging to figure out where to start. How do you pick the perfect color scheme? What about logos and fonts? How much is too much? 


We've created a few tips for developing a brand that matches your style and reflects your values. If you want to start building your brand's visual identity, here are five ways to help you get started.


Do Research 

Look around at what other brands are doing to figure out what you like and what you don't like. This helps narrow down your brand's visual aesthetic. Be sure to start here for greater clarity for your brand. If you skip this step, it may lead to confusion down the road. 


Know Your Audience 

Knowing your audience can help guide your design choices. Suppose you plan on designing a visual identity for an athletic apparel company. In that case, it makes sense to use bold colors that evoke feelings of vigor and enthusiasm. On the other hand, if you're building a branding system for a law firm or medical office, it might be best to design something more conservative. The best way to know is to understand who will see your work every day.


Use Tools

You don't have to be an expert graphic designer to launch your brand. Tools like Canva, Piktochart, and Visme are all easy-to-use graphic design tools that allow you to create beautiful images for your business. They provide templates designed for specific purposes. For instance, Canva has templates for Facebook covers, Twitter headers, and even Google ads. This helps you save time while ensuring your brand is consistent across all visuals—from social media posts to YouTube videos. 


Keep It Simple 

Less is more when it comes to visual identity. Use well-created logos or icons, a focused color palette, and professional photos and video. This keeps your brand concise and recognizable. Plus, once you have these tools in place, they'll be ready to work for you when you need them. For example, suppose you create a logo that works with your website's colors and fonts. Now you can easily repurpose it on Facebook cover images, stationery, and merchandise-ensuring consistency across all of these mediums.


Be Consistent 

Keeping your brand's identity consistent helps create a strong foundation for all of your marketing and promotional materials. Inconsistency will make you look like an amateur. Worse, it could confuse consumers who may not understand why something doesn't match up with other elements in your branding system.



If you're struggling with creating a brand identity for your business, schedule a call with one of our team members today and get a brand you love! 

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